The most beautiful domestic violence ads you'll ever see.

The ads are via the city government of Diadema, Brazil, denouncing violence against women (click them to enlarge). First, the headline translations: L—"It is hard to go home and realize you are safer outside" R—"Some women look for the man of their dreams but end up finding their worst nightmare."
Brazilian art directors are known for their lavish—sometimes too lavish to the point of incomprehension—print layouts. Now, Ad Challenger does appreciate that Paz (the São Paulo ad agency behind this work) didn't show the usual battered woman photos you've seen in so many anti-domestic violence ads. And we kinda of get the "feel" and the drama the creatives were going for by making violence look so beautiful. But the concept is not paid off by the copy at all. Maybe something is lost in the translation from Portuguese, but we doubt it.
Related: the most powerful domestic violence commercial Ad Challenger has ever seen (click here).