LeBron James takes a sheet on the ad world.

James is the co-founder of Sheets Energy Strips—tagline: Take A Sheet. Not as in, Take A She-it? Yep. Sheets, like more and more brands, decided to hold a crowdsourced commercial contest. And, apparently to make it apparent that any idiot with a copy of Final Cut Pro and an "idea" could submit a video, King James wrote, directed, and starred in his own entry.
Is it complete sheet? You tell Ad Challenger.
Most serious baller fans will tell you that LeBron really sheet the bed against the Dallas Mavericks last year. Or as one YouTube commenter put it: "Maybe James should have taken one of these every time the fourth quarter of the NBA finals came around."