If you can find a more insane bread campaign...

...burn it! With fire!
Princesa is a brand in Brazil. These are ads for their light bread. With us so far? OK. Now, click on the ads, and take in the scenes. The evil zombie SpongeBob SquareBread looking creature represents fattening high-carb bread (we think). The brains represent "you" (we think). And the train and the saw represent your "guilt" about eating said evil bread (we think).
Question: why does the evil bread look like healthy bread? At first, we thought he(?) was the Princesa bread. We're still not completely sure. What we are sure of is that we now have no appetite for any bread, or any other food. Wonderful illustrations, though. Ad agency: Staff, Brazil. Ads via Ads of the World.