Here you will watch a commercial starring a bear rug as a pretentious French film director.

That's right, not a bear, a bear rug.
Don't watch it yet! Please read this set-up:
If Ad Challenger told you it was a spot for Canal+, a premium French film channel, could you figure out the ending joke? OK, watch it now.
The director's name is Paul Bearman (snicker). Like many directors. he's a perfectionist. And like many directors, he's a bit of an ass. This mockumentary commercial style has been overdone recently, but the spot is a gas. However, for us, the payoff joke isn't as nifty as the one in an award-winning Canal+ spot from two years called "The Closet " (watch it here).
Ad agency: BETC Euro RSCG, Paris.